In recent years, creating and executing successful Facebook ad campaigns has become daily business at Marketing 24/7. One campaign in particular that was a success was for Birmingham author Debra H. Goldstein’s first mystery novel, “Maze in Blue.”
This campaign was specifically focused to identify University of Michigan alumna since the setting of the book takes place on UM’s campus in the 1970s. The cover of the book was used as the graphic and the words of the ad read, “Headlines Scream: U of M Co-ed Murdered!” Once you clicked on the ad, you were taken straight to the book description on Amazon.com.
As social media continues to grow and evolve, marketing and public relations experts will continue to learn to use these social media outlets to their fullest capacity.
Today we welcome guest blogger Zac Johnson of www.zacjohnson.com. Zac is considered an expert on making money online. If you are considering or already using Facebook for advertising, you may find this article from his blog archive quite useful.
Breakdown of a Profitable Facebook Ads Campaign
With the latest backlash of articles coming up on TechCrunch about deceptive and scammy ways to make money on Facebook, I wanted to provide you with a full breakdown on how to create a successful CPA Facebook ads campaign. Step and step details on a campaign I had running months ago.
The best way to do this, is by looking over an old campaigns that I have on pause and aren’t running anymore. A lot of the offers I have on pause are still available, but I never went on to monetize them enough to bring in a higher ROI. This campaign in particular is just under a year old, but the offer is still running actively on ClickBank. The product is for an ebook on skateboarding tricks and easily gets passed through the FB Ads team. During this $300 test campaign, the ROI was around 10%, and that is with very little monetizing and real targeting. Yes, I know… 10% isn’t much of a margin, but this wasn’t monetized or split tested at all. Instead of continually tweaking this campaign, I moved onto others. Now it’s your turn to turn it into something better.
To read the rest of Zac’s article, click here.
