Spring Break may be over, but I’m at the coast this week for a special event. I’m in Fort Lauderdale, Florida, with women from all over the world who are being recognized at the 2013 Enterprising Women of Year Awards from Enterprising Women magazine.
In previous blog articles, I’ve shared with you what an honor it is to be included in a group of women of this caliber. The Enterprising Women of the Year Award recognizes women business owners who have demonstrated fast-growth business development and who stand out as leaders in their communities. The honor also goes to women who actively mentor and support other women committed to entrepreneurship.
This the 11th year of the Enterprising Women of the Year Awards and this celebration is unlike any other event I’ve been a part of in the past. It honors each award recipient and brings together the finest women entrepreneurs from around the world to network, share best practices and celebrate their amazing achievements. I know through the events of this week, I will learn such valuable information from these women entrepreneurs, and more importantly, make new business connections and deepen my entourage.
Being a part of events such as these is one of the primary reasons I encourage other business professionals to take the time to apply for awards. Most people are hesitant to enter awards they may not win. But if you feel that way about the awards process, you’re completely missing the point.
In previous blog articles, we’ve talked about preparing your information to enter awards, but once you’ve compiled that first awards package, follow these tips to get more mileage out of your work and you will quickly find out why it’s always worth it to enter:
- Once you’ve compiled the necessary information and entered your first award, take that entry package and find other ways to leverage the information. You worked hard on it, so use the information wisely. If it was a large award concept, break down some of the smaller areas and enter those pieces into other categories. For example, if you entered an entire public relations campaign that included an awesome video, enter the video in a specific category for video productions or broadcast.
- Next look at how the same information from your original package can be entered in other award competitions. Recently, I helped a client win two important awards by entering the same community service project. I customize the information to meet each of the award specifications, hence, resulting in two different winning awards.
- Finally, win or lose, as you go through the award entry process, you will be enlightened about all the positives or best practices uncovered or discovered about your company. The process includes reflection and gathering data that supports or substantiates the entry. Additionally, it might bring to light what others say about your work or your company, since some award entries require supporting nomination letters from clients, colleagues or people with whom you do volunteer work. When all is said and done and that award entry is submitted, it’s now time to reflect and identify your own best practices and showcase your company’s commitment to excellence.
I would love to hear from you. Please share the awards your company has won and what you and your colleagues have learned during the awards entry process.
Today let’s welcome back professional speaker, and now author, Patrick O’Mara. His new book entitled Developing the Talented Public Speaker in You, will be released in May. The book is a guide to helping people improve public speaking skills by recognizing the talented speaker within while learning strategies and techniques to deliver better presentations than ever. I’ll think you’ll enjoy this excerpt from his upcoming book.
By Patrick O’Mara
Nike gained worldwide notoriety by summing up the core of what an athlete needs to do to succeed. The “Just do it” slogan reminds us that athletes need to embrace the rigors of intense training, overcome aches and pains, and endure the mental anguish associated with tough competition.
For the last couple of years, I’ve had the pleasure of getting to know Hillary Carnel by being a member of and together serving on the board of the Public Relations Council of Alabama, Birmingham Chapter. Today, I am pleased to share her article with you regarding how corporations can partner with non-profits and further their community involvement and simultaneously strengthen their corporate brand.
By Hillary Carnel
While thinking about building community partnerships and branding your business through it, there is no better example than Batman. You might be thinking that this is absurd, but just think about it. Batman is known for being a model citizen and community partner. He rids the city of all things bad by doing what is right.
Recently, I presented a speech to the Public Relations Council of Alabama-Birmingham Chapter. My presentation entitled, “’Gimme
Some Cred’ How to Get Your Best Work Recognized,” offered 7 TIPS on how to strategically win awards for your company. They are:
Recently, I told you about winning a Gold Stevie Award at the 2012 Stevie Awards for Women in Business in the PR awards categories for “Communications or PR Campaign of the Year”. I wanted to share this blog post with you that ran last week on The Stevie Awards Blog.
Marketing 24/7, Inc’s CEO, Ruwena Healy, shares her tips for winning Stevie Awards.
What are your top tips for winning business awards in the Stevie Awards?
The opportunity to be recognized as a Stevie Awards-winner has me thinking about the importance of pursing these kinds of business awards and honors. What does it take to always push yourself to be an award winner in your business? Obviously, it takes a great deal more than just applying for them.
For years, I have employed a variety of good business practices that have helped my company succeed:
Again this year, I am happy to report that Marketing 24/7 was honored with a Gold Award at the 9th Annual Stevie Awards for Women in Business.
Marketing 24/7 won the “Communications or PR Campaign of the Year, Low Budget” Gold Award and the title of the entry was Bluestone Building’s Social Media & PR Campaign. To be a Stevie Award winner is a tremendous honor, especially considering that more than 1,200 nominations are submitted from 17 nations around the world.
Again this year, I am honored to be a member of a group of Birmingham women who were named FINALISTS in the 9th Annual Stevie Awards for Women in Business. For 2012, the Birmingham, Alabama finalists in this international competition are Krista Conlin principal and founder of KC Projects, Amanda LeBlanc of The Amandas and me and my company Marketing 24/7.
Being self-employed and starting your own company is not easy. I did it seven years ago when I started Marketing 24/7. Since then, my company has steadily grown, had bumps along the way, won awards for its client work and has become one of Birmingham’s top 10 PR firms the last couple of years. Along the way, I’ve learned many things and I believe Mike’s guest blog article will help you as it has helped me.
By Mike Baker
Are you working on your business… or in it? One little letter can make a huge difference.
The Allied Command in World War II spent more than two years preparing for D-Day. When asked about the plan – which resulted in the successful Allied invasion of occupied France – General Eisenhower commented, “The plans were useless, but the planning was indispensable.”