3 Tips to Get Your Blog Noticed

So, you have a blog, you’ve put in a lot of time coming up with great ideas and typing them all out, but now what? The fact is, there are currently literally billions of blog posts on the Internet, and everyone feels like THEIR BLOG is important.  So how do you get noticed in such an insanely crowded field? While it might seem like a daunting task at first, getting your blog noticed isn’t as hard as it may seem.

cloud of words or tags related to blogging and blog design on aBelow are 3 TIPS to help you draw in readers, keep them there, and encourage sharing of your content:

TIP #1: Provide Solid, Valuable Information

No matter what type of blog you run, make sure it provides value to the reader, especially if you’re concerned about your blog’s search engine ranking. In the past, search engines worked like a popularity contest, and the criteria to be popular accounted for the amount of links you had pointing to your blog. After people abused the system by creating link farms, search engines tweaked their algorithms to weed out those unfavorable techniques.  I recommend that instead, you focus on real, relevant, and valuable content. When you create a blog article or post, make sure that it is well-written, substantive, and provides actual value to the reader. This will not only help with search engine ranking and SEO, but also with building reader loyalty.

TIP #2: Solicit Guest Posts

If you’re having a hard time attracting readers, contact bloggers who have slightly larger audiences than you and see if they would be willing to let you write a guest post. As you gain readership and notoriety, continue contacting bloggers who are next up in the food chain. One way to help convince another blogger to allow you a guest post is to offer a trade as this helps the other blogger while helping you.

TIP #3: Get the Word Out

Writing a blog article or post and then expecting people to come looking for it is foolish, even if you’re a well-known blogger. Given the power of social media, it would be silly not to promote your posts each time you publish.

While it’s important to promote your posts on popular social media sites like Facebook, LinkedIn and Twitter, keep in mind that there are plenty of niche sites out there as well. If you write about a very specific topic, look for social media sites, forums, and other niche places to promote your content. While you’re there, encourage sharing by including linked icons that allow readers to easily click and spread the word.

Finally, don’t forget to “get the word out” by repurposing your blog’s articles and content into an e-newsletter or even an e-book.

BlogHow to be a recognized blogger?

By taking the time to engage your readers with valuable content, partnering with others to take advantage of their blogging power, and getting the word out, there’s no reason your blog should go unnoticed.

The process may take some time.  Have a blog strategy, remain consistent in your blogging, and develop strong blogging practices and you too will be a recognized blogger.

I would love to hear from you.  Do you have blogging tips to share? What do you do to get your blog articles and posts noticed? Please leave your comments below to sound off.

Is Your Content Selling?

Content MarketingThink about your current marketing strategy. You’ve bought ads online, you’ve created snappy headlines and bold advertising pieces, and you’re all set to introduce a new service or product. That’s great, but who cares?

While that might sound harsh, the truth is that you’re in competition with other companies who also have great services and products, and you’re all competing for the hearts and minds of consumers on the web. In the Internet age, where users are being bombarded with and annoyed by ads more than ever, how does your marketing message cut through? How are you going to win the aforementioned hearts and minds? How can you connect? The answer is through content marketing. Continue reading

The Importance of Testimonials

bigstock-Excellent-Customer-Service-Sup-46199275By Ruwena

Suppose you came across an offer for a new product or service that seemed amazing, but then your close friend or family member told you that he or she had tried it and it was awful. Although the company offering the product or service claimed that it was something you needed, and although the company presented a great pitch, who are you going to be more inclined to believe? The fact is, most people are going to trust the testimonial of a person independent of the company rather than the company’s claims, and this is where testimonials can make the difference between selling and not selling for your business.  Continue reading

7 things you should know for successful 2014 online content marketing

By Candie

I believe the New Year is a gift! The beginning of a new year is when our hopes are highest, our dreams are reachable, and our resolve is greatest.  A new year is also the perfect time to assess our business goals and to plan for the success we hope to achieve.  If you are a business with a presence online, you cannot ignore the importance of effective content marketing to move your brand forward and reach your marketing goals.

Here are 7 things you should know for a successful online content marketing plan for 2014. Continue reading

5 things to include in your marketing and social media strategic plan

bigstock-Strategy-Definition-Button-Sho-32860250By Ruwena

If your company is like many companies, you are probably in the midst of preparing your strategic plans for 2014.  Business leaders understand that in order to anticipate a successful upcoming year, you HAVE TO plan.  Just in case you are struggling with the planning process for your marketing and social media, or need a few ideas about how to implement a plan going forward, here are a few important tips to keep in mind.   

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Real talk with real women: women in business share how they did it

Ruwena and Candie with ladies attending WBC meeting.

Ruwena and Candie with ladies attending WBC meeting.

By Candie

Ruwena and I were recently delighted to attend the Birmingham Business Alliance Women’s Business Council meeting that featured Donna Smith, Vice President of Human Resources and Ethics at Alabama Power, Ellen Jones, Senior EVP, CFO of Business Operations at Regions Financial Corporation, and Tracey Morant-Adams, Director of Office of Economic Development at the City of Birmingham, as guest panelists.

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Lessons From a Summer Job

By Ruwena

Lemonade Stand pic 2resized

My twin boys Preston and Clayton work their lemonade stand with their friends.

Recently, the Birmingham Business Journal asked me to describe the lessons I learned from my 1st summer job.  I recalled an early retail experience while working at a strip mall when I was 16 years old.  Two women with foreign accents distracted me away from the cash register and the next morning we found out that we had been robbed.  I also learned that I wasn’t the only one, several other retailers in the mail had been robbed in the same way.  What did I learn, “Always keep your eye on the cash drawer!”

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