So, you have a blog, you’ve put in a lot of time coming up with great ideas and typing them all out, but now what? The fact is, there are currently literally billions of blog posts on the Internet, and everyone feels like THEIR BLOG is important. So how do you get noticed in such an insanely crowded field? While it might seem like a daunting task at first, getting your blog noticed isn’t as hard as it may seem.
Below are 3 TIPS to help you draw in readers, keep them there, and encourage sharing of your content:
TIP #1: Provide Solid, Valuable Information
No matter what type of blog you run, make sure it provides value to the reader, especially if you’re concerned about your blog’s search engine ranking. In the past, search engines worked like a popularity contest, and the criteria to be popular accounted for the amount of links you had pointing to your blog. After people abused the system by creating link farms, search engines tweaked their algorithms to weed out those unfavorable techniques. I recommend that instead, you focus on real, relevant, and valuable content. When you create a blog article or post, make sure that it is well-written, substantive, and provides actual value to the reader. This will not only help with search engine ranking and SEO, but also with building reader loyalty.
TIP #2: Solicit Guest Posts
If you’re having a hard time attracting readers, contact bloggers who have slightly larger audiences than you and see if they would be willing to let you write a guest post. As you gain readership and notoriety, continue contacting bloggers who are next up in the food chain. One way to help convince another blogger to allow you a guest post is to offer a trade as this helps the other blogger while helping you.
TIP #3: Get the Word Out
Writing a blog article or post and then expecting people to come looking for it is foolish, even if you’re a well-known blogger. Given the power of social media, it would be silly not to promote your posts each time you publish.
While it’s important to promote your posts on popular social media sites like Facebook, LinkedIn and Twitter, keep in mind that there are plenty of niche sites out there as well. If you write about a very specific topic, look for social media sites, forums, and other niche places to promote your content. While you’re there, encourage sharing by including linked icons that allow readers to easily click and spread the word.
Finally, don’t forget to “get the word out” by repurposing your blog’s articles and content into an e-newsletter or even an e-book.
How to be a recognized blogger?
By taking the time to engage your readers with valuable content, partnering with others to take advantage of their blogging power, and getting the word out, there’s no reason your blog should go unnoticed.
The process may take some time. Have a blog strategy, remain consistent in your blogging, and develop strong blogging practices and you too will be a recognized blogger.
I would love to hear from you. Do you have blogging tips to share? What do you do to get your blog articles and posts noticed? Please leave your comments below to sound off.